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'MAKING GREEN COOL ZONE' TO DEBUT AT THIS YEAR'S SEMA SHOW IN LAS VEGAS  

Eco-Friendly Products to Showcase Environmental Achievements in the Specialty-Equipment Industry; SEMA Proves That Being Green Can Also Be Cool



   DIAMOND BAR, Calif. (Aug. 28, 2008) – In recognition of the specialty-equipment industry's commitment to advancing green vehicle products and solutions, SEMA today announced plans to dedicate an exhibit at this year's SEMA Show to showcase those companies whose creativity and innovation in the development, deployment and marketing of the green technologies prove that being environmentally friendly can also be cool. The Making Green Cool Zone will be featured inside the South Hall (upper level) at the Las Vegas Convention Center, November 4 through 7, 2008.

   "Project vehicles, products and technologies to be featured in the Making Green Cool Zone can be entered for consideration from either exhibiting SEMA-member companies or non-exhibiting companies. The winners will be chosen by a select panel of qualified experts drawn from relevant automotive fields such as performance aftermarket, powertrain technology, automotive design, environmental sustainability, brand positioning and others.

   The government is mandating higher mileage while consumers are demanding even better performance with increased mileage. "The SEMA industry recognizes that being green is no longer limited to specific segments of the market. The green performance revolution is well underway. Going green is no longer an option, nearly 85% Americans consider themselves environmentalists," said John Waraniak, SEMA's vice president of vehicle technology. "SEMA wants to demonstrate that bringing more environmentally responsible vehicle technologies and products to the marketplace doesn't mean that you have to sacrifice performance and the coolness factor."

   The new generation of performance and clean diesels, advanced hybrid powertrains, extended range and pure electric vehicles represent blank canvases for the performance and specialty-equipment industry. Greening-up vehicles creates new and exciting business opportunities for SEMA members and the specialty-equipment industry. The technology being put into alternative powertrain vehicles is quite advanced; however, innovative SEMA-member companies will find ways to make new and existing vehicles go farther and faster with lighter wheels, tires with less rolling resistance, bearings and hubs with less friction, improved aerodynamics and more innovative ideas and products. Many of these green vehicle technologies will be discussed at the SEMA Vehicle Technology Briefing Seminar: "The Green Scene: Clean Diesels, Wild Hybrids and Muscle Electrics" being held on November 5th during the SEMA Show. Waraniak believes that, "This generation's moon shot program is green technology and the Making Green Cool Zone will leverage SEMA's performance heritage, as well as provide a glimpse of the future fusion of technology and cool".

To be eligible, vehicles, products and technologies must be aligned with one or more of the following categories:

o High-Performance and Green Mobility
o Current Powertrain Solutions
o Future Powertrain Solutions
o Vehicle Energy Management
o Mobile Electronics for Green Mobility
o Green Wheels Tires and Suspensions
o Fast Tracking 35 MPG
o Making Green Cool
o Marketing Green Solutions




Zoomin' Green tips on how to save gas!


By Michael Harley




1. Do not warm up your engine
Modern engines don’t need to warm-up before they are ready to hit the road. In fact, the sooner they get going, the quicker they reach operating temperatures to run most efficiently. This helps your wallet, and the environment.

2. Eliminate “jack-rabbit” starts
You are not in a race (unless you are on the track). Gently apply pressure to the gas pedal when leaving a stop and you will save fuel… and still get to your destination on time. As an added benefit, your tires will last longer!

3. Anticipate stops
Look ahead of the vehicle. If the light up the road is red, or a stop sign is looming, let off the gas pedal and coast. While coasting, most vehicles use little (if any) fuel, so the savings is substantial.

4. Keep the windows rolled up
Today’s cars are aerodynamically designed to cheat the wind with the windows up. When a window is down (including the sunroof being open), drag goes up and fuel economy suffers significantly.

5. Reduce weight in your vehicle
Added weight in the vehicle increases the load on the engine. As expected, an engine that has to work harder also burns more fuel. Empty the trunk (and passenger compartment) of unnecessary loads and gas mileage will improve!

6. Keep your engine in tune
Engines are designed to run with clean oil, and unobstructed air filters. When you engine is regularly serviced, and well maintained, it will reward you with better fuel efficiency. A little preventative maintenance goes a long way.

7. Check your tires
Tires with low air pressure require more power to roll across the pavement. Understandably, this increases the workload on the engine decreasing fuel economy. Keep them at recommended pressures, or higher, for the greatest efficiency.

8. Choose your routes carefully
The shortest route isn’t always the most efficient. Choose a route with fewer start/stop cycles and your mileage will improve, even if it is a bit longer.

9. Shut down the engine when waiting
Don’t let the engine idle more than 30 seconds. At that point, it is more efficient to shut it down and restart it. If you are waiting a long time, roll down the windows and take in the fresh air (don’t forget to put them back up again when you drive away!).

10. Drive on a warm engine
As we mentioned in tip #1, a warm engine runs most efficient. By consolidating all of your trips and errands, you will increase your range on each tank of fuel.



Welcome to Zoomin' Green


Eliica: 230mph Electric Car


What has eight-wheels, goes 230mph, and takes ten hours to recharge? Okay, yes, DildonoTron 9000—besides that. The Eliica electric car designed by Hiroshi Shimizu, is what, and Auto Express got to take one out for a ride. It's as ugly as sin, but it'll do 0 to 60 in just four seconds, powered by separate 100hp motors in each of its eight wheels. It's just a prototype, sadly, and will likely remain that way until they can figure out a way to produce one for less than a quarter of a million dollars.


FORD TO EQUIP HALF A MILLION VEHICLES WITH ECOBOOST ENGINE TECHNOLOGY FOR UP TO 20% BETTER FUEL ECONOMY

Explorer America Concept
Derrick Kuzak explains EcoBoost(YouTube)



    • EcoBoost is Ford Motor Company’s new high-volume, affordable engine technology slated for a range of global vehicles – from small cars to large trucks.

    • EcoBoost uses gasoline turbocharged direct-injection technology for up to 20 percent better fuel economy, 15 percent fewer CO2 emissions and superior driving performance versus larger displacement engines.

    • The new technology will be available in half a million Ford, Lincoln and Mercury vehicles annually in North America during the next five years – beginning with the new Lincoln MKS sedan in 2009.

    • Ford Explorer America concept at the North American International Auto Show showcases EcoBoost combined with other sustainability actions; together, they deliver a 20-30 percent increase in fuel economy, depending on engine selection, versus today’s mid-size utilities.

   DETROIT, Jan. 6, 2008 – Ford Motor Company is introducing a new engine technology called EcoBoost that will deliver up to 20 percent better fuel economy on half a million Ford, Lincoln and Mercury vehicles annually in North America during the next five years.

   The EcoBoost family of 4-cylinder and 6-cylinder engines features turbocharging and direct injection technology. Compared with more expensive hybrids and diesel engines, EcoBoost builds upon today’s affordable gasoline engine and improves it, providing more customers with a way to improve fuel economy and emissions without compromising driving performance.

   “EcoBoost is meaningful because it can be applied across a wide variety of engine types in a range of vehicles, from small cars to large trucks – and it’s affordable,” said Derrick Kuzak, Ford’s group vice president of Global Product Development.

   Zero to 60 mph will, apparently, take less than four seconds — "when it's fully developed." This leads us to the more eyebrow-raising areas of the Lightning’s specifications. Having just 30 batteries is surprising enough (most electric supercars use far more than that), but the claim is these give the car a 300-km [186-mile] range — on just a 10-minute charge.

   “Compared with the current cost of diesel and hybrid technologies, customers in North America can expect to recoup their initial investment in a 4-cylinder EcoBoost engine through fuel savings in approximately 30 months. A diesel in North America will take an average of seven and one-half years, while the cost of a hybrid will take nearly 12 years to recoup – given equivalent miles driven per year and fuel costs,” he said.

   Ford will introduce EcoBoost on the new Lincoln MKS flagship in 2009, followed by the Ford Flex and other vehicles. By 2013, Ford will have more than half a million EcoBoost-powered vehicles on the road annually in North America.

   In 2009, Ford first will introduce EcoBoost on the Lincoln MKS featuring a 3.5-liter twin-turbocharged V-6. It will produce the power and torque of a V-8 engine with the fuel efficiency of a V-6. In fact, with an estimated 340-horsepower and more than 340 lb.-ft. of torque, the Lincoln MKS will be the most powerful and fuel-efficient all-wheel-drive luxury sedan in the market.

   In 2009, Ford first will introduce EcoBoost on the Lincoln MKS featuring a 3.5-liter twin-turbocharged V-6. It will produce the power and torque of a V-8 engine with the fuel efficiency of a V-6. In fact, with an estimated 340-horsepower and more than 340 lb.-ft. of torque, the Lincoln MKS will be the most powerful and fuel-efficient all-wheel-drive luxury sedan in the market.

More With Less

   EcoBoost’s combination of direct injection and turbocharging mitigates the traditional disadvantages of downsizing and boosting 4- and 6-cylinder engines, giving customers both superior performance as well as fuel economy.

   With direct injection, fuel is injected into each cylinder of an engine in small, precise amounts. Compared to conventional port injection, direct injection produces a cooler, denser charge, delivering higher fuel economy and performance.

   
How Ford EcoBoost technology works
Click on image to download .pdf


   When combined with modern-day turbocharging – which uses waste energy from the exhaust gas to drive the turbine – direct injection provides the best of both worlds: the responsiveness of a larger-displacement engine with fewer trips to the gas pump.

   Ford’s 3.5-liter EcoBoost V-6, for example, can deliver upwards of 340-plus lb.-ft. of torque across a wide engine range – 2,000 to 5,000 rpm versus 270 to 310 lb.-ft of torque for a conventional naturally aspirated 4.6-liter V-8 over the same speed range. At the same time, this V-6 gives customers an approximate 2 mpg improvement and emits up to 15 percent fewer CO2 emissions to the environment.

   Direct injection coupled with turbocharging allows for the downsizing of engines that deliver improved torque and performance. A small 4-cylinder EcoBoost engine has the capability of producing more torque than a larger 4-cylinder engine – nearly an entire liter larger in displacement – with better fuel efficiency.

   The real-world fuel economy benefit is consistent no matter the drive cycle, meaning the engine is efficient in the city as well as on the highway – unlike hybrids, which are most efficient in stop-and-go traffic. In addition, customers who tow and haul – and have long turned to more expensive diesel powertrains for their superior towing capabilities – can find the engine performance they need from an EcoBoost powertrain.

   EcoBoost – combined with multi-speed transmissions, advanced electric power steering, weight reductions and aerodynamic improvements – is part of Ford Motor Company’s strategy to deliver sustainable, quality vehicles that customers want and value. Additional hybrid offerings and diesel engines are planned for light-duty vehicles.

   Longer term, Ford plans to remain aggressive in the development of plug-in hybrids and hydrogen fuel cell-powered vehicles.

   “We know that what will make the biggest difference is applying the right technology on volume vehicles that customers really want and value and can afford,” said Kuzak. “EcoBoost puts an affordable technology within reach for millions of customers, and Ford’s systems approach adds up to a big idea that differentiates Ford’s sustainability strategy in the market.”

Explorer America - A Sustainable Showcase

   To help explain its vehicle sustainability strategy, Ford has created the Explorer America concept for the 2008 North American International Auto Show.

   The Explorer America concept delivers an approximately 20 to 30 percent fuel-economy improvement – depending on engine selection – while providing room for six and their gear, along with moderate towing and off-roading capabilities.

   The concept aims to highlight for customers and auto show attendees a number of innovations tied to Ford’s systems approach, including:

   • A powertrain lineup that includes a 4-cylinder 2-liter engine with EcoBoost technology delivering 275 hp and 280 lb.-ft. of torque or, as a premium engine, a 3.5-liter V-6 delivering about 340 hp. Depending on engine selection, fuel-efficiency will improve by 20 to 30 percent versus today’s V-6 Explorer

   • Migration from current body-on-frame to unibody construction, reducing weight and delivering superior driving dynamics

   • A fuel-efficient 6-speed transmission with auto shift control, allowing the driver to select and hold a lower gear with just the turn of a dial when conditions warrant it

   • A weight reduction of 150 pounds for the V-6 version thanks to its downsized – yet superior performing – engine, as well as more lightweight materials, suspension and chassis components

   • Fuel-saving electric power assisted steering (EPAS) and other engine actions that deliver a fuel savings benefit of about 5 percent. Between 80 to 90 percent of Ford, Lincoln and Mercury vehicles will have EPAS by 2012

   • Aerodynamic and other parasitic improvements that add up to a 5 percent fuel economy gain

   The production model of the Explorer changed the landscape when it arrived on the scene in 1990 as a 1991 model, delivering an experience as unique as the owners who would eventually shape the design of the Explorer America concept.

   Today’s Explorer leads the mid-size SUV segment in sales. Since its introduction 18 years ago, Explorer has sold more than 6.5 million vehicles.

   For 2008, Explorer adds several new features, including Ford’s award-winning SYNC system that it developed with Microsoft. SYNC connects people and their favorite portable devices while in the vehicle, including media players and Bluetooth-enabled mobile phones. In addition, Explorer receives Ford’s EasyFuel capless refueling system, which is fitted as standard and new available 20-inch polished aluminum wheels.

   Ford Explorer received 5-star ratings in the National Highway Traffic Safety Administration’s frontal and side-impact crash tests for the second year in a row. Explorer comes standard with six air bags, including front seat and side-curtain air bags and AdvanceTrac with class-exclusive Roll Stability Control, an electronic stability enhancement system that actually measures what other manufacturers’ systems ignore or can only estimate.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding the company and its products visit http://www.ford.com

   

   



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